Hansabankas financial assets saw a LTL 785m annual growth
2008-02-25 Back
In 2007, Hansabankas-controlled life assurance company, 1st and 2nd pillar pension funds and various investment funds attracted as much as LTL 785m. According to findings of a financial behavior survey conducted by a market research company, TNS Gallup, Hansabankas was the best choice for individuals buying savings and investment products.
Says Eglute Bivainiene, Head of Investment Management Division of Hansabankas: "A professional staff team, a wide range of products offered by the Bank, and thorough/concentrated and responsible education of Hansabankas customers allowed us last year to further strengthen our leading positions in the domestic savings and investment markets and win customer’s confidence in and trust of our business activities".
Hansabankas specialists noticed that in 2007 individuals’ interest in savings and investment services was experiencing quite a steep rise. According to E. Bivainiene, "it was proved not only by the growing amount of sums invested with the Bank but also by the growing customers’ demand for the acquiring of competent savings/investment-related knowledge, skills and professional information".
In 2007, Hansabankas organized for the general public its first Investment Day event which attracted over four thousand people. In addition, the Bank held more than 40 educational and information events and meetings on investment issues: Investment Week events were organized in all Regional Branches; Hansabankas staff delivered lectures to different customer segments on investment and savings subtleties; Hansabankas-arranged conferences hosted internationally well-known investment professionals; the Bank’s staff delivered lectures to higher school students; an investment simulation game was designed for participants of the youth program, ZOOM.
Last year, an investment managers' line was established. To date, Hansabankas customers are advised by 128 Hansabankas employees who had been specially trained for such an assignment. They are required to improve their knowledge regularly according to a special long-term training program. In the future, investment managers will have to update their knowledge on a yearly basis and pass the exams successfully to prove it.
As at year-end 2007, total assets attracted by the Bank in the form of the customers’ investments climbed to LTL 1.9bn. As a result Hansabankas held the largest market share (43%) in the II pillar pension business assessed in terms of quantity of individual investors. In addition, the Bank was the number 1 provider of life assurance and 3rd pillar pension-saving services and enjoyed a 40.1% market share assessed in terms of total investments attracted. In 2007, the size of Hansabankas’ market share in life assurance and 3rd pillar pension business strengthened by 5 percent.
